To build our content, we did something publishers do not typically do: we went back to the drawing board. We invited leading experts in K-12, linguistics and learning science to the table.

proprietary framework based on

Focus Groups

We described our vision, the pain points that teachers, parents, and students face and we put our collective minds to work.


As a result of significant research, focus groups and global collaboration between our staff, advisors, academics, business leaders, and teachers, we developed a proprietary framework for each subject in our curriculum.


Every lesson, in every subject, every day, is built to this framework. The framework is rigorous while being flexible, enabling Alef to assemble content modules for a range of educational standards.